Funk ostentação

Brazilian music style
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Funk ostentação
Other namesFunk paulista
Stylistic origins
Cultural originsMid to late 2000s, São Paulo, Brazil
Typical instrumentsDrum machine, turntable, sampler, synthesizer, vocal
Derivative formsFunk ousadia
MC Guimê, considered one of the finest proponents of funk ostentação.

Funk ostentação (from Portuguese: Ostentation funk) is a Brazilian music style highly based on American hip hop created in São Paulo in 2008.[1] The central theme addressed in the songs is conspicuous consumption, and many funk ostentação artists sing about cars, motorcycles, drink, women, and ambitions to leave the favela and achieve life goals.[2][3]

While the dominant lyrical themes of the Rio de Janeiro scene at the time were criminality and lack of social justice,[4] the first funk ostentação song, "Bonde da Juju", recorded by MCs Backdi and Bio G3 in September 2008, established the new genre's opposing theme of ostentation.[5] Several funk ostentação festivals were subsequently held in the state of São Paulo, and the movement began to grow. Its national debut came with the launch of the video for "Megane" by MC Boy do Charmes in mid-2011.[6] As it became clear that funk ostentação would be best represented in audiovisual format, the cinematographer KondZilla became the first to produce videos, which were received enthusiastically by fans.[7] Of the ten most watched music videos in Brazil in both 2012 and 2013, three were funk ostentação.[8][9]

It was established as one of the most popular genres in Brazil with the death of Daniel Pellegrine a.k.a. MC Daleste, who was shot on stage in Campinas in July 2013.[10] He had been one of the principal proponents of the genre at the time of his death, and its extensive media coverage included widely televised tributes by other funk artists.[11]

Funk ostentação became strongly associated with the emerging nova classe média (new middle class) in Brazil,[12] whose financial status was improving along with that of principal funk ostentação artists like MC Guimê, MC Lon, MC Gui and Pocah.

References

  1. ^ Funk paulista troca violência por luxo
  2. ^ Conheça KondZilla, o diretor por trás dos clipes de funk ostentação
  3. ^ Letras de funk ostentação podem custar mais de R$ 3 milhões; saiba o preço dos produtos mais cobiçados
  4. ^ Gombata. "Sem crítica social, funk de ostentação cai no gosto da classe média". CartaCapital (in Brazilian Portuguese). Retrieved 2017-03-05.
  5. ^ "Funk Ostentação - O Filme". TViG. Retrieved 2017-03-05.
  6. ^ "Funk 'ostentação' é sucesso na internet e vira tema de documentário". O Globo (in Brazilian Portuguese). 2012-11-12. Retrieved 2017-03-05.
  7. ^ "Conheça Kondzilla, o diretor por trás dos principais clipes de funk ostentação - 02/02/2014 - sãopaulo - Folha de S.Paulo". www1.folha.uol.com.br. Retrieved 2017-03-05.
  8. ^ Diego Rhamon (2012-12-29), Retrospectiva 2012 - TV Globo (28/12/2012), retrieved 2017-03-05
  9. ^ Diego Rhamon (2013-12-28), Retrospectiva 2013 - TV Globo (27/12/2013), retrieved 2017-03-05
  10. ^ "Morre funkeiro MC Daleste após ser baleado durante show em Campinas; veja vídeo - Música - iG". Último Segundo. Retrieved 2017-04-02.
  11. ^ "Funkeiros homenageiam MC Daleste, após ele morrer com tiro em show". Música (in Brazilian Portuguese). 2013-07-07. Retrieved 2017-04-02.
  12. ^ "Funk Ostentação simboliza em SP emergência da 'nova classe média'". Globo News (in Brazilian Portuguese). 2013-11-10. Retrieved 2017-04-02.
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